Bruce Schneier wrote in his 2009 book Schneier on Security that Boston officials were "ridiculed" for their overreaction to the incident. Gregory Bergman wrote in his 2008 book BizzWords that the devices were basically a self-made form of the children's toy Lite-Brite. Reflecting years later, various academics and media sources have characterized the phenomenon as a form of social panic. Although city prosecutors eventually concluded there was no ill intent involved in the placing of the ads, the city continues to refer to the event as a "bomb hoax" (implying intent) rather than a "bomb scare". Investigators were not mollified by the discovery that the devices were not explosive in nature, stating they still intended to determine "if this event was a hoax or something else entirely". Several sources noted that the hundreds of officers in the Boston police department or city emergency planning office on scene were unable to identify the figure depicted for several hours until a young staffer at Mayor Thomas Menino's office saw the media coverage and recognized the figures.Īfter the devices were removed, the Boston Police Department stated in its defense that the ad devices shared some similarities with improvised explosive devices, with them also discovering an identifiable power source, a circuit board with exposed wiring, and electrical tape.
Some ridiculed the city's response to the devices – including the arrests of the two men hired to place the placards around the area – as disproportionate and indicative of a generation gap between city officials and the younger residents of Boston, at whom the ads were targeted. media sources, including The Boston Globe, Los Angeles Times, Fox News, The San Francisco Chronicle, The New York Times, CNN, and The Boston Herald. The massive panic led to controversy and criticism from U.S.
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Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters.
#Panic mode cartoon network series#
On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic. Guerrilla marketing campaign, falsely identified as a bomb threat An LED display resembling the cartoon character Ignignokt from Aqua Teen Hunger Force giving the finger as seen in Cambridge, Massachusettsīoston, Cambridge, and Somerville, Massachusetts, U.S.
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